People – The Heart of the Experience
At the heart of Ninh Binh’s tourism success lies its people. As Ms. Mai Thi Hue, representative of Tam Coc Valley homestay, attests, the warmth and hospitality of the local community are integral to the visitor experience. Foreign guests are welcomed with open arms, with a focus on enhancing language skills and upgrading facilities to meet their needs. Transparent pricing further enhances the appeal of Ninh Binh as a tourist haven, reflecting a commitment to providing quality service.
The involvement of the local populace in nurturing a culture of hospitality has earned Ninh Binh acclaim on various tourism fronts, positioning it as a model for destination branding.
Unlocking Potential through Nighttime Exploration
In addition to its cultural and natural riches, Ninh Binh is embracing the allure of nighttime adventures to further enhance its tourism offerings. With a rich tapestry of 225 traditional festivals and a plethora of historical sites, the province boasts a wealth of intangible cultural heritage waiting to be explored.
The recent establishment of Hoa Lu Ancient Town has garnered praise from both domestic and international visitors. To entice tourists to explore the town after hours, traditional art performances and folk games are organized, adding a touch of novelty and diversity to the visitor experience. Similar initiatives are underway across Ninh Binh province, with attractions such as the Tam Coc night market, nocturnal wildlife tours in Cuc Phuong, and evening visits to Bai Dinh Pagoda.
These ventures inject new life into Ninh Binh’s tourism landscape, offering visitors an array of captivating activities and immersive experiences after the sun sets.
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