From March 7th to 17th, 2024, international tourists traveling in groups to Ho Chi Minh City can experience wearing ao dai for free at the check-in locations on Nguyen Hue pedestrian street and Lam Son Park (District 1).
This is one of the activities within the framework of the 10th Ho Chi Minh City Ao Dai Festival in 2024, themed “I Love Vietnamese Ao Dai”. The festival this year takes place from March 7th to March 17th, 2024, organized by the Department of Tourism and the Ho Chi Minh City Women’s Union in coordination with various departments and agencies.
This is also the first time that the Ho Chi Minh City Ao Dai Festival has activities such as free ao dai experience showrooms for group tourists and zero-cost ao dai booths for women’s union members and female workers in suburban areas.
Ambassadors of Ho Chi Minh City Ao Dai Festival 2024
During the 10-day festival period from 9 am to 9 pm, the Department of Tourism, in collaboration with travel companies in the area, will bring international tourists in groups to experience wearing ao dai for free at 92 Nguyen Hue Street.
Here, the organizers will also introduce OCOP products from the local area. After that, tourists can wear ao dai and move around for check-ins on Nguyen Hue pedestrian street, the area where the Tet Dragon mascot is located, and Lam Son Park.
Additionally, the program to give ao dai to women’s union members and female workers in suburban areas at zero-cost ao dai shops, industrial zones, and workers’ dormitories will continue until the end of March 2024.
Ho Chi Minh City Ao Dai Festival brings significant revenue to local businesses
Mr. Le Truong Hien Hoa, Deputy Director of Ho Chi Minh City Department of Tourism, stated that this year’s Ao Dai Festival features many interactive activities with the community. Tourists will have the opportunity to admire various outstanding ao dai collections from 30 leading ao dai designers nationwide, along with the participation of 22 artists, celebrities, beauty queens, and runners-up, serving as ambassadors for the festival.
“The Ho Chi Minh City Ao Dai Festival is not only a remarkable cultural tourism product but also a significant driver of the city’s economic development, contributing to promoting tourism economic growth and generating substantial revenue for local businesses,” commented the leadership of the Department of Tourism.
@Thanhnien.vn