Vietnamese tourists prefer destinations with cool climates or coastal locations for the Lunar New Year of 2025, according to Booking.com.
Young people take photos in Ao Dai in front of Ben Thanh Market (HCMC) on January 1. Photo: Linh Huynh.
On December 12, the online travel platform Booking.com revealed the most searched destinations by Vietnamese tourists for this year’s Lunar New Year holiday. The data was collected from searches made between November 28 and December 5, with check-in dates ranging from January 24, 2025, to February 9, 2025 (the 25th day of the 12th lunar month to the 12th day of the first lunar month of the Year of the Snake).
For domestic destinations, Vietnamese travelers favor locations with cool weather and coastal areas for the New Year holiday.
Specifically, Da Lat continues to lead the list of favorite domestic destinations, with a 300% increase in searches compared to last year. This picturesque highland city offers stunning natural landscapes, a cool climate, and a peaceful atmosphere, making it an ideal spot for relaxation.
Coastal destinations such as Nha Trang and Phu Quoc remain popular among beach lovers and enthusiasts of water sports.
Nha Trang beach began to get crowded from the afternoon of April 27 when the temperature gradually cooled down. Photo: Tuong Vi.
Meanwhile, major cities like Da Nang, Ho Chi Minh City, and Hanoi are favored for their rich history, vibrant culture, and diverse culinary scenes.
For those seeking a tranquil environment, Vung Tau provides a serene beach experience. Hoi An and Sa Pa are also ideal choices for exploring ancient temples, picturesque scenery, and diverse cultural heritage.
With 75% of Vietnamese tourists expressing a preference for destinations with cool daytime weather, these domestic locations offer a perfect blend of relaxation and adventure.
On the international front, Southeast Asian countries remain popular among Vietnamese travelers due to their geographic proximity, cultural similarities, and visa-free policies.
Tourists check in at a row of yellow ancient houses in Hoi An. Photo: Pham Thang.
Bangkok (Thailand) continues to top the list of the most searched international destinations, with a 100% increase in searches compared to the same period last year. Tokyo (Japan) and Phuket (Thailand) follow closely behind.
Additionally, an increasing number of Vietnamese tourists are showing interest in unique experiences, as seen in the inclusion of Dubai (UAE) in the list of favorite destinations, with an 80% rise in searches compared to the previous year.
Varun Grover, Country Director for Booking.com in Vietnam, noted that travelers are blending familiar, beloved destinations with newer, more exciting ones, whether it’s cool highlands, vibrant coastal cities, or tranquil retreats.
“It is clear that Vietnamese tourists are seeking destinations that allow them to connect with nature, their loved ones, and themselves. We are committed to enhancing travel experiences, making it easier for travelers to explore Vietnam and the world in the Year of the Snake,” said Varun.
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