According to the President of the Da Nang Tourism Association, the city almost no longer experiences a low tourism season.
Welcoming 8.7 Million Visitors in Nine Months
According to Tran Van Vu, Director of the Da Nang Statistics Department, the city welcomed 8.7 million visitors in the first nine months of this year, including 3.2 million international visitors and 5.5 million domestic visitors. The revenue from accommodation and food services is estimated to have reached nearly 20.6 trillion VND, a 23% increase compared to the same period in 2023.
Foreign tourists in Da Nang. Photo: Ho Giap
He noted that Da Nang has organized many large-scale national and international events, festivals, and introduced several new tourism products and services, which have contributed to a vibrant atmosphere, attracting a large number of tourists from both inside and outside the country.
From the perspective of the business community, Cao Tri Dung, President of the Da Nang Tourism Association, commented that with these results, Da Nang has surpassed its peak in 2019. This marks an impressive comeback for Da Nang’s tourism sector post-Covid-19 .
He explained that based on the city’s advantages in terms of location and resources, Da Nang has developed a variety of distinctive tourism products and correctly positioned both short-term and long-term visitor segments as well as potential markets.
One of the highlights for Da Nang is its effective marketing and promotion efforts across multiple potential markets, attracting a wide range of visitors. The current structure of Da Nang’s visitor base is shifting toward sustainability, with no over-reliance on any one major market.
Previously, South Korea and China made up more than 85% of Da Nang’s international tourists, but now they account for only about 40%, with the remaining 60% coming from other markets.
“The balance in visitor sources, sustainable products, flexible promotional activities, and diverse markets have all contributed to Da Nang’s successful year,” said the President of the Da Nang Tourism Association.
No More Low Season
Typically, the period from September to the end of the year is considered the low season for tourism, but Cao Tri Dung pointed out that this concept is nearly obsolete for Da Nang.
“September is a transitional month between the peak seasons for domestic and international visitors, so there’s a slight dip in numbers. However, Da Nang still maintains a good flow of tourists from South Korea. Notably, starting from October, the city enters the peak season for visitors from Europe, Australia, and the Americas,” he explained.
Dung also mentioned that Da Nang has received positive signals from these markets. European tourists have begun shifting towards Da Nang, staying longer and spending more, while the range of visitors has become more diverse. The city’s ecosystem and tourism offerings are highly suitable for this visitor demographic.
He emphasized that due to the high-spending nature of these tourists, who are keen on personal experiences and local culture, businesses need to adhere to commitments, be well-prepared, and meticulously cater to this important visitor group.
Agreeing with this view, Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Tourism, shared that while people often refer to the end of the year as the low season, this is only true for domestic visitors.
For international tourists, the current market is very diverse, with no dependence on any single market, meaning that the low season is gradually shrinking.
The largest number of international visitors to Da Nang come from South Korea, China, and Thailand. Notably, Da Nang has recorded impressive growth from markets such as India, Japan, and Southeast Asia.
Currently, Da Nang is preparing for the MICE (Meetings, Incentives, Conferences, and Exhibitions) season, as well as visitors from Europe, the U.S., and others. Even South Korean and Japanese tourists continue to visit Da Nang in large numbers during the winter season.
An expressed hope that Da Nang could welcome around 10 million visitors this year.
@Vietnamnet