Vietnam’s tourism sector has experienced a robust start in 2025, welcoming over 7.67 million international visitors between January and April, marking a 23.8% increase compared to the same period in 2024 .
Top Source Markets
China led the influx with approximately 1.95 million arrivals, accounting for 25.4% of total international visitors. South Korea followed with 1.58 million arrivals (20.6%), while other significant markets included Taiwan (440,000), the United States (323,000), and Japan (280,000). Notably, arrivals from China surged by 56.7% year-on-year, and Japan saw an 18.9% increase .
European Market Growth
European countries benefiting from Vietnam’s unilateral visa exemption policy showed steady growth. The UK experienced a 20.7% rise in visitors, France 24.7%, Germany 18.8%, Italy 32.6%, and Spain 12.9%. Russia recorded a remarkable 110.9% increase, becoming the largest European source market with over 166,000 arrivals during the four-month period .
Transportation Modes
Air travel remained the predominant mode of entry, with 6.59 million visitors arriving by air, representing 85.9% of the total and a 27.0% year-on-year increase. Land arrivals accounted for 924,900 visitors (12.0%), up 7.9%, while sea arrivals totaled 158,300 (2.1%), reflecting a 4.5% rise .
Strategic Initiatives
The Vietnam National Authority of Tourism plans to implement seven major international promotional campaigns in 2025, aiming to attract between 22 and 23 million international arrivals this year . These efforts are part of a broader strategy to position Vietnam as a leading global tourism destination.
With sustained growth and strategic initiatives, Vietnam’s tourism industry is poised for a strong performance in 2025.
Related
Discover more from Vietnam Insider
Subscribe to get the latest posts sent to your email.