Clock-in starting 26th July 2021 on the MOVE by LIV3LY app!
SINGAPORE – Media OutReach – 22 July 2021 – It’s time for runners to lace up their running shoes for the first-ever Jurassic World virtual run experience in Asia Pacific! The Jurassic World RUN! is an immersive experience for runners of all ages featuring dinosaurs from the ground-breaking film franchise Jurassic World. Participants can start clocking in for the inaugural Jurassic World virtual run experience in Asia Pacific starting from 26th July 2021 – 30th September 2021. Runners can still register from 5th July 2021 – 29th September 2021 via the official website (jurassicworldrun.com) or the MOVE by LIV3LY app.
The Jurassic World franchise has been entertaining generations of fans around the world with thrilling and awe-inspiring stories and characters for more than 25 years – from films and TV series, to video games and toys, to live action experiences and rides at Universal theme parks. In fact, Universal Beijing Resort is scheduled to open this year as Universal’s newest theme park destination and will feature seven highly themed and immersive lands – including Jurassic World Isla Nublar.
The first-ever Jurassic World virtual run offers each participant a unique immersive experience where runners need to run their best to escape Isla Nublar. Runners are required to download and use the MOVE by LIV3LY app in order to unlock and access the exciting augmented reality experiences that will enhance their journeys. As they work to complete their registered distances of 5km, 10km or 21km, runners will unlock successive milestones of assistance in their journey to escape from Isla Nublar. Each milestone that they unlock will bring them deeper into the adventure and closer to the virtual finish line! The MOVE app will bring the thrills and awe of Jurassic World to life through augmented reality that can be experienced anywhere and anytime; even right in their own neighbourhoods!
Participants can start clocking in their times and distances from 26th July 2021 – 30th September 2021. Apart from using the app on their phones, MOVE by LIV3LY app also supports wearables and preferred running trackers; runners can simply sync their devices to the MOVE app [via Apple Health or Google Fit].
Finishers for all categories are entitled to an exclusive finisher T-shirt to celebrate their escape from Isla Nublar. Also, all finishers of 10km and 21km will receive their very own finisher medal to celebrate their bravery and commemorate their adventures with Jurassic World RUN! Asia Pacific 2021! For the convenience and safety of all participants, all entitlements will be delivered right to their doorstep upon completion of their registered distance.
Jurassic World RUN! Asia Pacific 2021 is organised by CNeX, a M.I.C.E. and project management company headquartered in Singapore, and powered by LIV3LY, a social fitness marketplace for mass participation events in Asia Pacific. Universal’s global master toy partner for Jurassic World, Mattel, is supporting this event – check out https://corporate.mattel.com/en-us for more information on Jurassic World Mattel products. The virtual run is produced in conjunction with Universal Parks & Resorts. Singapore, Malaysia, The Philippines, Australia and New Zealand will be the first 5 countries to experience the thrills of Jurassic World RUN! Asia Pacific 2021.
All participants are required to adhere strictly to the laws and regulations of their country of residence to stay safe and well while participating in the Jurassic World RUN!
For more details on Jurassic World RUN! Asia Pacific 2021 and registration information, please visit jurassicworldrun.com. More information on registration available in appendix A.
APPENDIX A
| Registration Period: 5th July 2021 – 29th September 2021 | |||||
| Clock-in-Period: 26th July 2021 – 30th September 2021 | |||||
| Distance | 5km | 10km | 21km | ||
| Category | Individual | Individual | Parent & Child | Individual | Team of 2 |
| Price (SGD) | $35 | $49 | $77 | $56 | $84 |
| Finisher Entitlements | |||||
| Finisher Shirt | YES | YES | Each receives a shirt (1 Adult & 1 Child) | YES | Each receives a shirt (2 total) |
| Finisher Medal | NO | YES | Each receives a medal (2 total) | YES | Each receives a medal (2 total) |
About CNeX
Execution and project management centered, CNeX embodies decades of experience deploying some of the largest and most demanding M.I.C.E. around the world. A fully owned subsidiary of Cityneon Holdings that is headquartered in Singapore, equipped to develop and deploy thematic experiences, interior design and architecture projects, the team at CNeX continues to stay at the forefront and deliver only the best despite the ever-changing landscape of the M.I.C.E industry.
About LIV3LY Pte Ltd
LIV3LY aims to empower Asia Pacific communities to lead an active lifestyle by connecting our users to brands, health and fitness, and nutrition experts, all in a single platform. LIV3LY strives to break fitness barriers and had developed the region’s first social fitness and e-commerce ecosystem – MOVE by LIV3LY.
A comprehensive app to cater to lifestyle and fitness goals, MOVE brings together a community of everyday athletes to reinvent sports, technology and lifestyle. LIV3LY works together with brands and organisations to deliver smart and seamless virtual sporting experiences that go above and beyond, and produce exclusive merchandise available on the app’s marketplace, making MOVE an app like no other.
About Universal Parks & Resorts
Universal Parks & Resorts, a unit of Comcast NBCUniversal, offers guests around the globe today’s most relevant and popular entertainment experiences. With three-time Academy Award® winner Steven Spielberg as creative consultant, its theme parks are known for immersive experiences that feature some of the world’s most thrilling and technologically advanced film- and television-based attractions.
Comcast NBCUniversal wholly owns Universal Studios Hollywood, which includes Universal CityWalk Hollywood. It also owns Universal Orlando Resort, a destination resort with three theme parks (Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay – a water theme park), eight on-site resort hotels, and Universal CityWalk Orlando. In addition, Comcast NBCUniversal owns Universal Studios Japan, in Osaka and has a license agreement with Universal Studios Singapore at Resorts World Sentosa, Singapore. The company is also developing a theme park destination in Beijing called Universal Beijing Resort.
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at 
www.mattel.com.
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