Surpassing other famous landmarks across the country, Dien Bien Phu has become the most searched keyword in the tourism sector, according to the Coc Coc platform’s search trend report.
Dien Bien Phu city attracts a large number of tourists during April-May. Photo: Hoang Manh Thang.
The Coc Coc search platform recently released its Q2 Search Trends Report, highlighting 6 key topics along with notable search keywords on Coc Coc.
Leading the trend are news related to EURO 2024, gold prices, and USD exchange rates. ChatGPT and Scratch are the most popular technology applications. The most followed fields are entertainment, technology, sports, tourism, finance, and real estate.
In the tourism sector, “April 30th holiday” is the most popular search keyword. Notably, the parade commemorating the 70th anniversary of the Dien Bien Phu victory also garnered significant attention.
Thanks to this, Dien Bien Phu has become the second most popular search keyword in the overall tourism category and the most trending in domestic tourism, with a 443% increase in search volume.
Q2 coincides with the start of the summer tourism season. Therefore, domestic beach tourism has increased its appeal, with Phu Yen, Nha Trang, and Phu Quoc standing out the most, with search growth rates of 52%, 35%, and 19%, respectively, compared to the previous quarter.
Additionally, along with the international fireworks festival held in June-July, Da Nang, the Da Nang 2024 fireworks schedule, and the Da Nang 2024 fireworks festival also became notable search keywords this quarter.
Danang Fireworks Festival has also been searched a lot on Coc Coc platform recently.
Other frequently searched tourist destinations include Hai Phong, Ninh Binh, Da Lat, Hue, and the ancient town of Hoi An.
Regarding international tourism, Spain, the USA, Singapore, Malaysia, and South Korea topped the most searched keywords on Coc Coc in Q2.
This summer, weather phenomena such as heatwaves and thunderstorms tend to occur suddenly and more extremely. Therefore, “weather” has become the highest-searched keyword in the tourism category in Q2.
Moreover, booking applications and airlines continue to be among the most popular search content in this category.
In recent years, tourism combined with outdoor photography has become a trend and a popular habit in daily life. The most attention-grabbing in Q2 are flower landscapes, with cherry blossoms, hydrangeas, and purple queen flowers as the top trending search keywords.
The search trend report is published quarterly by the Coc Coc search platform to highlight the most notable and searched keywords and content. In Q1, the most popular keywords were Peach, Pho, and Piano; gold prices; drunk driving fines; cheap airline tickets, and job-hopping.
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