Vietnam Insider – Vietnam’s capital city has earned a spot among the world’s 15 most popular tourist destinations, according to a new global ranking based on travel search trends. The data, compiled by U.K.-based travel insurance firm InsureandGo, reflects year-on-year analysis of Google searches for flights, hotels, and travel itineraries.
The list, which includes international hotspots such as Tokyo, Rio de Janeiro, and Lucerne, highlights a growing global interest in cities that offer rich cultural immersion, and Hanoi stands out as a prime example.
A Resurgence of Cultural Curiosity
Hanoi’s inclusion in the top 15 represents a shift in global travel preferences away from overcrowded tourism hubs and toward destinations that provide authentic, meaningful experiences. Known for its deep-rooted history, vibrant street life, and a fusion of ancient and colonial architecture, Hanoi continues to captivate the imagination of global travelers.
Among the city’s most iconic landmarks are the Imperial Citadel of Thang Long, a UNESCO World Heritage site; the Temple of Literature, Vietnam’s first national university; and the Old Quarter, where narrow streets bustle with energy and tradition.
World-Class Cuisine Drawing Food Lovers
In addition to its historical charm, Hanoi’s culinary scene is a major draw. Visitors from around the world seek out signature dishes such as pho, the iconic noodle soup; bun cha, grilled pork served with vermicelli; cha ca La Vong, turmeric-marinated catfish fried with dill; and Thanh Tri steamed rice rolls. These local specialties have earned praise from global food critics and featured prominently in international travel and lifestyle media.
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A food vendor walks past the Temple of Literature in Hanoi. (Nhac Nguyen/AFP/Getty Images)Global Recognition Alongside Elite Company
Hanoi joins a distinguished group of trending destinations including Tokyo (Japan), Seville (Spain), Chicago (U.S.), Chiang Mai (Thailand), Jakarta (Indonesia), and Tbilisi (Georgia)—each representing a growing traveler preference for destinations rich in culture, local flavor, and distinctive heritage.
Conversely, the study also noted a decline in tourist interest in once-popular cities such as Havana (Cuba), Miami (U.S.), Las Vegas (U.S.), London (U.K.), and Singapore, suggesting a broader shift in travel behavior.
A Rising Star in Global Tourism
Experts point to Hanoi’s balanced appeal—historic depth, gastronomic richness, and vibrant local character—as key reasons for its rising profile. Its affordability and increasing international air connectivity further enhance its attractiveness as a global travel hotspot.
As the travel industry rebounds in 2025, Hanoi’s position among the top 15 most sought-after cities underscores Vietnam’s growing stature on the world tourism map and signals a new era of international interest in culturally authentic destinations.