Home Business Facebook versus Instagram ads

Facebook versus Instagram ads

by Asia Insider

List of Facebook ad characteristics

When setting up your first Facebook campaign, note that there is a variety of Facebook ads and characteristics to note:

1. Video. Endorsed movies up to 15 seconds with subtitles. Though many eCommerce stores use product ads, videos have actually be shown to produce better ad results. It is important to use find a good developer with your eCommerce web development process and build a beautiful storefront.

2. Image ads. An eye-catchy photograph accompanied by way of a persuasive message. A digital marketing agency in Singapore will have graphics designers who will be able to design an aesthetic banner for your social media marketing campaign.

3. Collection ads. This is a photograph or video accompanied with several product photos.

4. Carousel ads. You can exhibit up to 10 photographs (or videos) in a single ad, every with its personal link.

5. Slideshow ads. Video-like ads, textual content to inform story.

6. Facebook instant experiences / canvas ads. Mobile-optimized commercials that exhibit all your videos, photos, carousels and product pictures in a single.

7. Lead generation ads. Seize user’s information.

8. Offer ads. Permit you to create, reductions and promotions to target audience.

9. Post engagement ads / boosted posts. Assist you share facts about your users who are commercial.

10. Event response ads. Find a digital marketing agency in Singapore that will also be able to help you to promote events.

11. Page likes. Can be used to force your target audience to like your Facebook page.

List of Instagram ads

Now, what about Instagram? Does Instagram has flexible ads like Facebook? Instagram has 4 main types of ads:

1. Photo ads. Permit you to exhibit pictures.

2. Video ads. Can be up to 60 seconds.

3. Carrier ads.Clients can swipe thru up to 10 photographs or videos, each and every with a CTA button that connects them to your website.

4. Stories ads. Full-screen advertisements in which you can share pics and movies with your audience.

As you can see, there are different types of advertisements on Instagram than on Facebook. Still, Instagram has something special. Let’s take “Stories Ads”. Are you aware of that Stories Ads that are higher than Feed Ads?

A recent Instagram Stories study found that most users spend nearly as much time on Instagram Stories as Instagram Feed. Instagram Stories Ads has also been shown to be best at promoting certain types of social media marketing campaigns such as app instals, lead generation and brand awareness. Therefore, Instagram Stories is a must-use social media marketing strategy that every business needs.

Here are a few guidelines that will assist you to begin your social media marketing campaign on a budget:

  • Every social media marketing campaign should have a goal. A good digital marketing agency in Singapore will give you an idea of how well your campaign will perform and a reasonable ROI estimate. For example, if you are running an eCommerce store, a good digital marketer will recommend how to promote your new store. If you have just gone through the eCommerce web development design process and developed your website, getting your first sale is critical to taking your business off the groun and running.
  • Every social media marketing campaign should have quantitative data used to calculate the Return Of Investment (ROI).
  • Treat a social media marketing campaign as a business investment, not an unnecessary cost.
  • Target the proper target market. A good digital marketing agency in Singapore will be able to help you to identify your target demographic.
  • Every ad should a personalised landing page with information applicable directory to the user who clicked on the ad
  • Use hashtags. A digital marketing agency in Singapore that is experienced with your particular industry will help you identify the hashtags that are commonly used by users in your niche. For example, an eCommerce store selling socks might not only include the keywords #socks. They might also want to include keywords relating to a specific item on their eCommerce store such as #elonmusk if you are selling socks with Elon Musk designs on them.
  • Wow your target audience with videos, snap shots and photos of your products or service. Apart from finding a great web developer to help you to create a different eCommerce web development design, find out how your product differentiates from your competitors.

Looking for a good social media marketing agency in Singapore

Marketing is a huge part of every business. The most difficult part of starting a business is getting your first sale and working towards breaking even and breaking a profit. To start growing your online presence, you must first launch your first social media marketing campaign. One way to do this is to work with a good digital marketing agency in Singapore.

Call Digital Solutions, a digital marketing agency in Singapore, for more information at +65 6493 2970 regarding our social media marketing services.

You may also like