Preparing for the upcoming peak summer travel season, Booking.com, an online travel platform, has released the Resort Prospects Report for the first time, aiming to highlight the trends of Vietnamese travelers when booking accommodation.
Photo: Mercure Vung Tau
Accordingly, important factors for Vietnamese tourists when booking accommodation include having security measures to protect guests (accounting for 49%); no hidden fees or additional service charges (46%); easy and flexible booking (46%); ensuring availability after depositing (39%); and being able to view detailed reviews of the location beforehand (38%).
Other factors also of interest during the booking process include the ability to book immediately (25%) and the ability to cancel last-minute bookings while still receiving a full refund (24%).
When it comes to the types of resorts that attract Vietnamese tourists, beach houses are the most popular model (51%), followed by cozy cabin models (34%) and farm stays (28%). Thus, more than a quarter (26%) of Vietnamese respondents indicated that a beachfront location or easy access to the beach is an important factor that makes a property appealing to them.
More than 50% of Vietnamese tourists like to relax near the sea. Photo: Mercure Vung Tau
Additionally, in 2023, travelers tended to seek unique and novel travel experiences, such as tiny homes (25%), classic rural-style houses (21%), and camping (20%).
Regarding the accommodation experience, travelers expect cleanliness and tidiness (54%), reasonable room rates (52%), area security (52%), location (49%), and attractive interior design and decoration (40%). Meanwhile, accommodation providers prioritize five factors: area security (57%), cleanliness and tidiness (57%), reasonable room rates (57%), location (46%), and interior design and decoration (45%).
Booking.com’s Resort Prospects Report surveyed 11,000 hosts and travelers, revealing prevailing trends in the short-term rental segment from seven Asia-Pacific countries, including Vietnam, India, Australia, New Zealand, South Korea, Japan, and China.’
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