Home Business Asian AI Innovator AICE Shines as First Runner-Up in MWC Global Competition

Asian AI Innovator AICE Shines as First Runner-Up in MWC Global Competition

by Asia Insider

Launches the First Marketing Deep Dynamic AI System(ADGo)Across Five Key Asian Markets

TAIPEI, March 12, 2025 /PRNewswire/ — The globally renowned Mobile World Congress (MWC) in Barcelona concluded on March 6, 2025. AI technology startup AICE Inc. was invited by Alibaba Cloud to exhibit at the “4 Years From Now” (4YFN) innovation area. AICE outperformed hundreds of top global startups in the “Pitch2Pitch” competition, earning high praise from the head judge and becoming the only AI marketing innovation representative to reach the final four. The company ultimately secured second place globally as a wild card entry. At the exhibition, AICE showcased “ADGo,” the world’s first Marketing Deep Dynamic AI Agent system tailored for professional marketing applications. The company also announced the expansion of its multi-country data versions, offering corporate users interfaces in Traditional Chinese, Simplified Chinese, English, and Japanese, along with data sources from five major Asian markets to help domestic and international enterprises quickly formulate international marketing strategies and plans.

AICE advances to the final four of the MWC Pitch2Pitch competition as a wild card entry, securing the global runner-up position.
AICE advances to the final four of the MWC Pitch2Pitch competition as a wild card entry, securing the global runner-up position.

David CHU, CEO of AICE, stated: “This marked our debut in the European market, and overseas companies were not only impressed by the depth and creative quality of marketing strategies generated by ‘ADGo,’ but many were also eager to leverage it to shorten their market entry process from 6-8 months to just 1-2 weeks, accelerating entry into the thriving Asia-Pacific market. To date, we’ve received over 50 partnership requests from Europe, Africa, and the Middle East.”

Revolutionizing Marketing Productivity: ADGo Empowers 200 Global Brands in Just Six Months

Since the launch of “ADGo” in 2024, it has provided market research and marketing creativity services for over 200 global brands within just six months. Through its Marketing Deep Dynamic AI Agent system “ADGo,” it has generated more than 10,000 expert-level marketing proposals, with daily token consumption reaching tens of millions and expected to exceed one billion daily by the end of this year. “ADGo” integrates multiple large language models and uniquely incorporates 4A-level marketing professional knowledge methodologies, with over 60 custom-built AI Agents addressing market research, marketing planning, and creative content needs. Unlike traditional AI marketing tools that focus solely on content production, “ADGo” empowers global marketers to enhance critical thinking and creativity, freeing them from unnecessary mental labor and significantly improving efficiency and value. These agents not only conduct deep exploration based on different industry needs but also intelligently understand user task requirements to collaborate effectively and deliver marketing solutions with one click, democratizing what was once premium, expensive, and time-consuming marketing creative capabilities, thereby helping businesses gain a competitive edge in rapidly changing markets.

Starting with Five Asian Markets, Targeting Asia-Pacific Ecosystem Development

Vitas Zhang, Chief Product Officer of AICE, emphasized that as major language models compete, vertical professional applications like “ADGo” can generate content with unique value. Aligning with Agentic AI trend predictions, they launched the first-generation “ADGo” prototype, followed by a second-generation product designed to address the high natural language and scenario integration needs in the marketing vertical field, providing a one-stop solution for all marketing tasks. Looking ahead to third-generation product iterations, Zhang also announced that “ADGo” will transition into a personalized marketing assistant, becoming the ” First Stop” in marketer’s daily work routines.

 Joseph Tang, Chief Strategy Officer of AICE, added: “Beyond our strong presence in Greater China, ‘ADGo’ has completed data establishment and expansion in Japan and Singapore, two major economies. We plan to build a comprehensive network covering over six Asia-Pacific countries by 2025, including South Korea, Thailand, Malaysia, Indonesia, New Zealand, and Australia, uniting the industry ecosystem to provide businesses with more transformative and globally influential solutions. AICE isn’t just launching an AI-driven marketing creativity tool; we’re pioneering a bold new vision that aims to transform traditional marketing.”

In the rapidly evolving wave of AI technology, market changes are accelerating at an unprecedented pace, and businesses’ need for real-time insights and quick responses is becoming increasingly urgent. With expertise in human nature, business, and technological development, AICE embraces the vision of “empowering business acceleration and fostering the mutual growth of domestic and international operations through globally leading AI innovation focused on marketing vertically.” Through continuously iterative AI architecture and the MAGICC methodology, AICE provides vertically applicable intelligent marketing solutions for various industries, enabling every brand to seize future business opportunities and achieve more efficient and impactful global deployment.

About AICE Inc.】
AICE is a pioneering startup harnessing artificial intelligence to redefine marketing innovation. Founded by three seasoned experts in advertising, public relations, consulting, and AI product development, our vision began taking shape through multiple cross-disciplinary discussions in 2023 (AGI’s founding year) and built a structured, globally-oriented organization in Taipei in 2024..

By leveraging technology to democratize creativity, we enable every brand to realize its value more efficiently and intelligently. In June 2024, we launched our flagship product, “ADGo”, quickly earning recognition from leading 4A advertising groups and global brands. Today, ADGo stands as the creative solution of choice for premier organizations across Greater China and beyond.

We believe AI will shape the future, and AICE is committed to leading this transformation. We welcome those who share our passion for tackling challenges and rewriting the rules of the industry to join us, pushing the boundaries of marketing innovation together.

Official website:https://www.global-aice.com/

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