Relaunch Historical Hong Kong Brands to Achieve New Heights

 

HONG KONG SAR – Media OutReach – 9 February
2021 – Industrial Designers Society of Hong
Kong (IDSHK) has always strived to promote the professional standards
of industrial designs and to elevate the professional status of industrial
designers in Hong Kong.

For the first time, IDSHK will organize the “ReMix · Yesterday’s Future, Invent
Tomorrow!” (Remix) program. The program will bring local industrial designers and historical
Hong Kong brands together, with the alliance of igniting creativity sparks and
infusing new perspectives into established brands. The brands that will
collaborate for the program are: Made
by Carmel, Chicks, Red Apple, Yuet Tung China Works X Tung Hing Glass
& Metal Ware and AXIS watch.

“Remix” is now
inviting talented designers, design teams or companies to participate in this year’s
program: relaunch historical Hong Kong brands to achieve new heights.

The “ReMix” program aims to align design teams
with the collaborating brands. All new products will be design-led throughout
the product development process, creating a series of products with unique style
and characters.

Mr. Leung Chun-Fai, President of the Hong Kong Industrial
Designers Association said: “Most people have limited understanding of industrial
design in Hong Kong because industrial designers have always been the unsung heroes
behind international brands. Through this program, we spark to showcase the
charm of Hong Kong designs, let people enjoy the results of excellent designs
and appreciate Hong Kong brands from new perspectives, and thus achieving a triple
win situation!”

To participate in the program, applicants have to first submit
their CVs and past portfolios. Then the applicants put forward the brands they
are interested in, together with the reasons for their choices and views on future
busines opportunities on the program website. The short-listed applicants will then
be invited to present their design ideas to representatives of the brands and
the assessment panel in an interview via video conference. Finally, the selected
applicants will collaborate and design new products with leading local brands, and
be awarded royalty fees and design credits for their new products. Apart from media
interviews for the selected designers, the new products will be promoted in roving
exhibitions and major online and offline sales channels.

Application starts on 18 January 2021. Deadline for the
first part of the application is 28 February 2021. For more details, please
visit the IDSHK website at http://www.idshk.org/yesterdays-future-invent-tomorrow/.
For further questions, please send email to remix@idshk.org
or call 3586 8831 directly.

 

Important Dates:

 

Application Eligibility:

• Team of 1-3 designers (at
  least half of the team members must be a HKID card holder) OR a Hong Kong registered
  company.
• One of the team members
  must be

–  a member of IDSHK

–  OR an industrial designer with qualification*
and at least 3 years of working experience

–  OR an industrial designer without relevant
qualification but have more than 5 years of working experience in product
design.

*Qualification means a recognized diploma/ associate
degree/ university degree holder or above in product/ industrial design or
related disciplines.

 

Advisory /& Assessment Panel:

About Industrial Designers Society of Hong Kong

Industrial
Designers Society of Hong Kong (IDSHK) is a non-profit organization
founded in 2002. IDSHK aims to promote state-of-the-art and professional
practice of Hong Kong’s industrial design, and to leverage its status. In
2004, IDSHK has established and implemented the “Professional Practice
& Contract Template for Hong Kong Industrial Designers”. It
is expected to foster the public interests to the value of industrial
design (ID).

IDSHK
promotes knowledge exchange regularly through ID seminars, knowledge-sharing
forums, mentor workshops and visits to the international ID Expo &
Forum in China. IDSHK has successfully established collaborations and
strategic alliance partnership with industrial bodies and
education institutes.