Mai Linh – the most popular taxi brand in Vietnam and VNPAY just signed-off an agreement to deploy their innovative SmartPOS payment service on taxis. Up to now, Mai Linh is the first and only transportation services company in Vietnam offering Smart POS to its customers.
Mai Linh – has transformed the customer experience by deploying the SmartPOS throughout its fleet based in Hanoi and issuing the new contactless Mai Linh Green Card for regular taxi users.
Mai Linh is well known as a pioneering corporation that always leverages technology in improving the customer service throughout its network all over 63 provinces and 4 island districts of Vietnam. Meanwhile, VNPAY is renowned as a leading provider of electronic payment solutions in Vietnam. Therefore, the major thrust of this signing ceremony is to celebrate this significant advance towards optimizing the customer experience, utilizing the strengths of both parties in order to help Mai Linh customers experience the most modern and convenient payment method, contributing to the cashless payment of our country.
During the first phase, Smart POS machines have been installed throughout Mai Linh extensive network of taxis in Hanoi by VNPAY, replacing traditional POS machines. Moreover, during the next phase, SmartPOS devices will be deployed in southern provinces such as Ho Chi Minh City, Dong Nai, Binh Duong and tourist centers.
Through its collaboration with VNPAY, Mai Linh has taken customers experience to the next level of convenience by the seamless integration of 3 advanced form factors – electronic Point-of-Sale; NFC card issuance; and smartphone app – customized to the specific requirements of passenger transport.
Smart POS – Smart payment machine with many outstanding features.
This new generation of SmartPOS device features many exceptional functions. The device catches the customers’ eyes with elegant compact design and high mobility, equipped with the large multi-touch screen using Android operating system which is friendly to use; Bluetooth connection, WiFi, 4G connection, global GPS, rear camera to scan QR codes and barcodes… Furthermore, invoices can be printed; integrated with the vehicle management and reservation application developed by Mai Linh … With the aim of enhancing the customer service, the drivers only need a single device to meet every customer’s requirements.
In addition, SmartPOS also allows drivers to easily look up transaction history, reissue invoices, as well as change PINs and check Mai Linh membership card balance. SmartPOS is a unique device on the market that accepts most payment methods including: ATM cards, domestic and international cards payment cards; MCC member cards and the new Mai Linh ‘Green Card’ with prefix 120793; payment via VNPAY-QR code; eVouchers issued by Mai Linh; e-wallets services (Momo, Vi Viet), etc.
Thousands of Green Card – the latest card line of Mai Linh Group is also officially launched at this event
Thousands of Green Card – the latest card line of Mai Linh Group is also officially launched at this event. The card is integrated with NFC (Near-Field Communications) and QR Code technologies. Thus, it allows card holders to make payments without touching. Green Card is currently supporting corporates and individuals in the form of post-payment method. Therefore, using the Green Card helps customers to easily manage and control the total usage balance, allocate the total usage limit on cards, as well as actively issue the detailed statement arising … In the near future, Green Card will be integrated with prepaid payment methods by Mai Linh allowing customers to conveniently add money to the card at Mai Linh’s transaction offices nationwide or from E-wallets / linked bank accounts … for personal / business travel or for friends, relatives, partners’ gifts.
Speaking at the signing ceremony, Mr. Rahn Wood – CEO of Mai Linh Corporation stated: “Mai Linh aims to leverage technology to deliver on its core values, the backbone of corporate development as well as the way to strengthen its competitive advantages in the market. With this SmartPOS service advancement, Mai Linh demonstrates how to apply the latest technologies in its operation, satisfying passengers with the most convenient, modern and integrated experience when using our services”
“As society continuously develops, payment in cash will not fully supply the economy’s demand. Therefore, in recent years, the Government has issued many statements to embrace the cashless payment. Through the cooperation between VNPAY and Mai Linh, we expect to create a multi-dimensional impact, not only bringing a new form of payment that’s more convenient, safer but also creating momentum for economic growth” said the representative of VNPAY.
Electronic payments – the trend that carries core values
The Prime Minister of Vietnam recently approved the National Comprehensive Financial Strategy until 2025, with orientations to 2030 in Statement 149 / QD-TTg. This strategy is seen to have a great significance for social development and is an indispensable trend in creating conditions for all citizens and businesses to have access to the modern payment methods, promoting a cash-free society and financial inclusion.
The highlight of the strategy is the application of new technologies to the development of world-class services, leveraging technology to create breakthroughs in Asia. According to world standards, the trend of applying modern payment technology will create favorable conditions for businesses in many fields of development. Enterprises will reduce many types of costs such as personnel costs, time, intermediation costs and broaden the opportunities to keep up with or breakthrough in the “digital” race of the 4.0 economic era.
By Dung Duong @ Vietnam Insider